Awiri mwa anthu atatu alionse amene agula zinthu zachinyengo mosazindikira adasiya kukhulupirira mtundu winawake. Njira zamakono zolemba ndi kusindikiza zitha kukuthandizani. 

Malonda a zinthu zachinyengo komanso zonyamula anthu akuchulukirachulukira m'zaka zaposachedwa - ngakhale kuchuluka kwa malonda kwatsika - ndipo tsopano ndi 3.3 peresenti yamalonda apadziko lonse lapansi, malinga ndi lipoti latsopano la OECD ndi European Union's Intellectual Property Office.

Katundu wonyenga, womwe umaphwanya zikwangwani ndi zovomerezeka, zimapanga phindu pamakampani olipitsa makampani ndi maboma. Mtengo wazinthu zabodza zomwe zidatumizidwa padziko lonse lapansi chaka chatha kutengera kuchuluka kwa kulanda katundu akuyerekezedwa kuti ndi 509 biliyoni USD, kuyambira 461 biliyoni USD chaka chatha, akuwerengera 2.5% yamalonda apadziko lonse lapansi. Ku European Union, malonda achinyengo amaimira 6.8 peresenti ya zotumiza kuchokera kumayiko omwe si a EU, kuyambira 5%. Kukulitsa kukula kwa vutoli, ziwerengerozi sizimaphatikizapo zinthu zopangidwa ndi kugwiritsidwa ntchito kunyumba, kapena zinthu zankhondo zomwe zimagawidwa kudzera pa intaneti.

'Malonda achinyengo amachotsa ndalama m'makampani komanso maboma ndipo amadyetsa milandu ina. Zitha kusokonezanso thanzi ndi chitetezo cha ogula, 'atero oyang'anira maboma a OECD a Marcos Bonturi, poyankhapo pa lipotilo.

Zinthu zopangidwa monga mankhwala, zida zamagalimoto, zoseweretsa, chakudya, zodzoladzola ndi zinthu zamagetsi zimakhalanso ndi ziwopsezo zingapo zathanzi ndi chitetezo. Zitsanzo zimaphatikizapo mankhwala osagwira ntchito, mankhwala osadzitchinjiriza amano, ngozi zamoto kuchokera kuzinthu zamagetsi zopanda zingwe ndi mankhwala ochepa omwe amachokera pamilomo mpaka mkaka wa mwana. Pakufufuza kwaposachedwa, pafupifupi 65% ya ogula adati ataya chiyembekezo pazogulitsa zoyambazo ngati akudziwa kuti ndizosavuta kugula zinthu zabodza za mtunduwo. Pafupifupi theka la ogula sangakhale ndi mwayi wogula zinthu kuchokera ku mtundu womwe umalumikizidwa pafupipafupi ndi zinthu zabodza.

'Chitetezo cha brand ndi vuto lalikulu chifukwa chimaphatikizira anthu osiyanasiyana, zogulitsa ndi zovuta,' atero a Louis Rouhaud, director director ku Polyart. 'Makampani samakhala okonzeka nthawi zonse kulipira zowonjezera pazowonjezera za chitetezo kapena kudalirana. Ndikuphatikizanso kutsatsa: kuwonjezera chisindikizo chachitetezo pa zakumwa zamtengo wapatali kumalimbikitsa malonda, ngakhale palibe vuto lililonse pakukhulupirika kapena malonda ake. '

Mwayi

Kusindikiza kwa digito ndi zidziwitso zosinthika zathandizira kuti zisawonongeke zambiri monga zidziwitso monga zilembo zapadera patsamba lililonse. Makina osindikizira a Flexo okhala ndi ma digito amalola kusindikiza kosavuta mosavuta, pomwe m'mbuyomu njirayi ikadayenera kuchotsedwa pa intaneti ndikubwera ndi malire oti zidziwitso zitha kukhala ziti, 'akutero Purdef. Kusintha kwakusintha kwathandizanso, kulola njira monga microprinting yomwe ingathandize popewa chinyengo. Zipangizo zamakono zowonjezera zimapangidwa kuchokera kwa ogulitsa angapo, ambiri omwe amatha kuphatikizidwa ndi zilembo. Ndikofunikira kudziwa izi ndikupanga chitetezo. '

Xeikon ndi HP Indigo onse amapereka makina osindikizira apamwamba kwambiri, omwe atha kugwiritsidwa ntchito ngati maziko a ma microtext, zobisika ndi ma guilloches.

'Pakati pa pulogalamu yathu - Xeikon X-800 - zina mwazotheka ndizotheka, mitundu yosinthika, zolemba zobisika ndikutsata,' atero a Jeroen van Bauwel, director of management management ku Xeikon Digital Solutions. 'Makina osindikiza amatha kugwiritsa ntchito njira zingapo zotsutsana ndi zachinyengo pamtengo wotsika, chifukwa zambiri mwa njirazi ndi gawo la ntchito yosindikiza ndipo sizifuna ndalama zowonjezerapo kapena njira zapadera zodziwira zachinyengo.'

Microtext, makamaka ikagwiritsidwa ntchito limodzi ndi holograms kapena zida zina zotetezera, imagwiritsa ntchito kusindikiza mpaka 1 point kapena 0,3528mm. Izi ndizosatheka kukopera, kubwereza kapena kubereka ndipo zitha kugwiritsidwa ntchito potumiza mauthenga obisika kapena ma code omwe adayambitsidwa. Kusawoneka kwa maso kumathandizanso kukhazikitsa ma microtext m'mafanizo kapena zolemba zina ndi zina, popanda owerenga kapena omwe angamunamizire. Pogwiritsa ntchito njirayi, mauthenga obisika atha kutsimikizira chikalatacho kapena zolembedwazo mwakukulitsa kowoneka bwino kwa chinthucho ndi galasi lokulitsira. Pofuna kupititsa patsogolo izi, microtext itha kugwiritsidwanso ntchito ngati raster wachitetezo pazithunzi kapena kapangidwe kake.

Kodi muyenera kuyembekezera chiyani?

'Ntchito zabodza sizingayimitsidwe,' akutero Kay. 'Ndi masewera a "mphaka ndi mbewa", koma matekinoloje omwe alipo komanso atsopano otetezera ma brand azipangitsa kuti zikhale zovuta kwambiri kwa onyenga kupanga zinthu zabodza zomwe zimawoneka zowona komanso zowona.'

Makampani akuyang'ana kubwezeretsa zinthu zawo ndikuzindikira chilichonse - koma sizovuta kukwaniritsa, monga NiceLabel's Moir anenera: 'Kusunthika kwambiri ku RFID sikunachitikebe. Amalonda akhala akugwiritsa ntchito matekinoloje ena ngati ma watermark obisika. Tsogolo liyenera kukhala la RFID, lolimbikitsidwa ndi nambala yapadera ya TID, ndikuwonjezeredwa ndikupanga mawonekedwe amtambo. '

Cloud ndi RFID ikukula mwachangu komanso moyenera. Awa ndiwo matekinoloje awiri otsogola mderali ndipo akuyenera kupitilirabe mtsogolomo. 'Kawirikawiri malonda amayamba ndi watermarking ndikupita kumtambo ndi RFID m'kupita kwanthawi,' akutero Moir. 'Blockchain ilinso ndi kuthekera, koma ngakhale pakhala phokoso lochuluka kuzungulira ukadaulo, sizikudziwika kuti zidzagwiritsidwa ntchito bwanji kwanthawi yayitali.'

'Blockchain imathandiza kuti matekinoloje oteteza mtundu azikhala ndi liwiro lalikulu pomwe ogula akaphunzira zaubwino ndikudalira izi,' akutero Kay. 'Komanso, kusinthasintha kwamafoni anzeru okhala ndi makamera abwinoko kumathandizira ogula kuti awone ngati zopangidwazo ndi zenizeni, ukadaulo watsopano woteteza mtundu udzawonekera, ndipo zomwe zilipo zidzasintha.'

Kuchita zinthu ndi wogula kudzera pamalemba anzeru kumalimbikitsa chidaliro komanso chitsimikizo pamtundu. Wogwiritsa ntchito akangotsimikizira kuti zomwe akugula ndizovomerezeka ndi mbiri yakale, atha kugulanso pamtunduwu.